NikeShoescom Produces a Running Shoe That It Sells in the United

question 40

Multiple Choice

NikeShoes.com produces a running shoe that it sells in the United States.The shoe has a check mark on the side,uses inferior materials,and is made using child labor.Nike,Inc.sues NikeShoes for trademark infringement under the Federal Trademark Dilution Act of 1995.What is likely to be the grounds for this suit?

• A)NikeShoes is diluting the value of Nike,Inc.'s product and tarnishing its image.
• B)NikeShoes is not paying Nike,Inc.a percentage of its sales.
• C)Nike,Inc.does not want its products compared to competitors.
• D)NikeShoes should not have been awarded a trademark for the check mark on its shoes.

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Definitions:

Inadequate

Lacking the quality or quantity required; insufficient for a purpose.

Self-Serving Bias

The common tendency to attribute successes to personal characteristics and failures to external factors, often to maintain self-esteem.

Actor-Observer Effect

The tendency to make internal attributions for the behavior of others and external attributions for our own behavior.

External Attributions

The process of attributing the cause of one's own or others' behavior to external factors, such as the situation or other people, rather than to internal characteristics.