Database Marketing Works by Using Multivariate Analysis, Data Segmentation, and Automated

question 58

True/False

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

---

Definitions:

Online Experiments

Research studies conducted over the internet, allowing for the collection of data from a broad geographic distribution of participants.

Diffusion

The method in which a new idea is shared across specific channels over a period among individuals within a social structure.

Internal Validity

The extent to which a research study accurately establishes a cause-effect relationship between the treatment and the observed outcome, minimizing the confounding variables.

Random Assignment

A method used in experiments where participants are allocated to different groups purely by chance, minimizing bias and equalizing other variables.