Which Statement Is True of Database Marketing

question 101

Multiple Choice

Which statement is true of database marketing?

• A)It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B)It works by utilizing information that can be found outside the organizational database.
• C)It makes an organization responsive to the needs of its customers.
• D)It allows an organization to resist changes in the marketplace.

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Definitions:

Market Outcome

The result of all buyers' and sellers' interactions in a market, determined by factors like price, quantity, and quality of goods and services.

External Costs

External costs, also known as negative externalities, are the costs experienced by third parties who are not involved in an economic transaction, often not reflected in market transactions.

Market Price

The market price at which you can currently buy or sell a service or asset.

Efficient Equilibrium

A state in an economy where every resource is optimally allocated to serve each individual or entity in the best way while minimizing waste and inefficiency.