In the Context of Database Marketing, When a Buyer Is

question 78

Multiple Choice

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

• A)why the buyer buys a product or service
• B)who the buyer is
• C)how the buyer buys a product or service
• D)where the buyer is

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Definitions:

Slave-making Ants

Ant species that invade the colonies of other ants, capturing and forcing the captured ants to work for them.

Defection

The act of deserting a party, cause, or alliance, especially in a political or military context.

Honeyguides

A group of birds known for their unique behavior of leading humans or other animals to beehives, where they feed on the wax and bee larvae.

Ectoparasites

Parasites that live on the external surface of a host, such as lice or fleas, often causing irritation, disease, or other health issues.