In the Context of Database Marketing, When a Buyer Is

question 78

Multiple Choice

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

• A)why the buyer buys a product or service
• B)who the buyer is
• C)how the buyer buys a product or service
• D)where the buyer is

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Definitions:

Sustainable Growth Rate

The maximum rate at which a company can grow its revenues and profits without needing to increase its financial leverage.

Sustainable Growth Rate

The maximum rate at which a company can grow its revenues and earnings without resorting to external financing.

Short Term Forecasting

The practice of predicting the near-future outcomes of various variables such as sales or market trends over a short period, usually less than one year.

Top-Down Planning

A strategic planning process that begins at the highest level of the organization, setting objectives and goals that are then broken down into smaller, departmental or divisional plans.