In the Context of Segmentation of Customers in Database Marketing

question 70

Multiple Choice

In the context of segmentation of customers in database marketing, _____ is a variable that includes gender, age, income, and marital status.

• A)strategical information
• B)geographical information
• C)psychographic information
• D)demographic information

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Definitions:

Innovation Teams

Groups within an organization tasked with developing new ideas, solutions, or products to enhance the company's offerings or processes.

Change Agents

Individuals or groups who act as catalysts for change within an organization, driving and facilitating the change process.

Benchmarking

The process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.

Best Practices

Proven or widely recognized methods or techniques that have been shown to yield superior results and are used as benchmarks.