Briefly Discuss the Advantages and Disadvantages of Database Marketing

question 79

Essay

Briefly discuss the advantages and disadvantages of database marketing.

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Definitions:

Rent-seeking

The practice of gaining wealth without creating new wealth, typically through manipulating the social or political environment in which economic activities occur.

Short-sightedness Effect

The tendency of decision makers to prioritize immediate benefits at the expense of long-term gains.

Externalities

Costs or benefits that affect a party who did not choose to incur those costs or benefits, often leading to market failure if unaddressed by policy.

Rent-seeking Activities

Efforts to increase one’s share of existing wealth without creating new wealth, often through manipulation of the economic environment.