In the Context of Mobile Marketing Strategies, In-Game Mobile Marketing

question 14

Multiple Choice

In the context of mobile marketing strategies, in-game mobile marketing:

• A)requires a user to share his\her location and display business ads relative to the location.
• B)requires a gamer to click on search engine ads in order to go to the next level of the game.
• C)uses mobile games where the characters in the game promote products for companies.
• D)uses mobile ads that appear between loading screens within popular games.

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Definitions:

Debt-To-Equity Ratio

A financial ratio indicating the relative proportion of shareholders' equity and debt used to finance a company's assets.

Corporate Veil

A legal concept that separates the personality of a corporation from the personalities of its shareholders, and protects them from being personally liable for the company's debts and obligations.

Thin Capitalization

In corporation law, a ground for piercing the corporate veil due to the shareholders’ contributing too little capital to the corporation in relation to its needs.

Nevada Corporation

A corporation chartered in the state of Nevada, often chosen for its favorable corporate laws and tax rules.