Some Companies Create Separate Web Sites for Each Country in Which

question 5

Multiple Choice

Some companies create separate Web sites for each country in which they do business. This is called _____ of a Web site.

• A)standardization
• B)localization
• C)centralization
• D)generalization

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Definitions:

Hypothesis

A testable statement about the relationships one expects to find among variables of interest. A two-tailed test predicts relationships between two variables but does not specify the direction of the relationship. A one-tailed test specifies the direction of relationships between variables. Null hypotheses specify that there is no relationship between variables.

Content Analysis

Content analysis is a research method used for systematically analyzing the content of communication, such as texts or media, to quantify patterns or themes.

Quantitative

Pertaining to research or data that can be measured or quantified, often using statistics to represent and analyze variables numerically.

Systematic

A methodical, step-by-step approach to ensure thoroughness and reliability in the execution of a process or research.