A Substantial Body of Research Supports the Idea That We

question 82

Essay

A substantial body of research supports the idea that we unconsciously copy the behavior of others.Under what circumstances are we most likely to copy the behavior of other people? Reflect on circumstances in which you have imitated others,and then evaluate and attempt to explain the underlying causes for your behavior.

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Definitions:

Net Impression

The overall impression created by all elements of an advertisement or communication, considered as a whole.

FTC Act

Refers to the Federal Trade Commission Act which established the Federal Trade Commission (FTC) and empowers it to prevent unfair competition and prohibit deceptive practices in commerce.

Misleading Claim

False or deceptive statements made about a product or service that can confuse the consumers or lead them to have incorrect impressions.

Lanham Act

A piece of legislation that acts as the primary federal trademark statute in the United States, providing protection to trademark owners in their brand names and logos.