Sara Allows Her Dog,Isabel,to Run Freely at a Local Park

question 15

Multiple Choice

Sara allows her dog,Isabel,to run freely at a local park.When a truck drives by and its engine backfires loudly,Isabel quickly jumps up on her hind legs and barks loudly.Isabel's response illustrates ____.

• A)an instinct
• B)operant conditioning
• C)sensitization
• D)a reflex

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Definitions:

Buying Motives

The psychological triggers or driving forces that prompt a consumer to make a purchase decision.

Specialty Products

Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.

Unsought Products

Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.