The Availability Heuristic Is a Rule of Thumb in Which

question 13

Multiple Choice

The availability heuristic is a rule of thumb in which ____.

• A)stimuli similar to a prototype are believed to be more likely than stimuli that are dissimilar to a prototype
• B)a higher value is placed on the more easily recognized alternative
• C)the frequency of an event's occurrence is predicted by the ease with which the event is brought to mind
• D)people choose between alternatives based on emotional or "gut" reactions to stimuli

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Definitions:

Goal-Setting Theory

A motivational theory that emphasizes the importance of setting specific, challenging goals to enhance performance and achieve desired outcomes.

Setting Goals

The act of defining specific, measurable, achievable, relevant, and time-bound objectives that guide actions and efforts.

Performance-contingent Basis

A system where rewards or consequences are applied based on the level of performance achieved, incentivizing certain behaviors or outcomes.

Under-reward Inequity

A perception among employees that their rewards do not match the effort and contributions they have made, leading to dissatisfaction.