The Elaboration Likelihood Model Predicts Responses to Persuasive Messages by Distinguishing

question 60

Multiple Choice

The elaboration likelihood model predicts responses to persuasive messages by distinguishing between ____.

• A)central and peripheral routes to persuasion
• B)left brain and right brain processing
• C)simple and elaborate messages
• D)primary and secondary exposure to information

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Definitions:

Cost Of Capital

The minimum rate of return a company must earn on its investments to maintain its market value and attract funds.

Risk Class

A categorization that reflects the level of risk associated with an investment, used to align investments with an investor's risk tolerance.

Preferred Stock

A class of ownership in a corporation that has a higher claim on the assets and earnings than common stock, often receiving dividends before common shareholders.

Dividend Yield

A ratio in finance that reveals the yearly dividend payment of a company against its share price.