Who Is Most Likely to Use the Central Route to Respond

question 102

Multiple Choice

Who is most likely to use the central route to respond to persuasive messages?

• A)Emma,an anthropology major,who is taking an economics class pass/fail in order to fulfill a college requirement
• B)Danielle,who notices an eye-catching billboard for a brand of beer as she drives on the highway to her grandparents' house
• C)Jorge,who plans to attend a guest lecture on worldwide water shortages,a topic about which he has read a great deal
• D)Nate,who attends a dharma talk with his girlfriend because she is interested in meditation

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Definitions:

Durkheim

A French sociologist, Emile Durkheim, who is considered one of the founding fathers of sociology, emphasized the importance of social institutions and structures in influencing human behavior and social solidarity.

Totem

A natural object, animal, or phenomenon regarded as a symbol representing clans, tribes, or families, carrying spiritual or cultural significance.

Durkheim

Emile Durkheim was a pioneering French sociologist who made significant contributions to the study of social structures, collective consciousness, and the role of societal norms and institutions.

Ritual

A set of fixed actions and sometimes words performed regularly, especially as part of a religious or cultural ceremony.