The Elaboration Likelihood Model Predicts Responses to Persuasive Messages by Distinguishing

question 60

Multiple Choice

The elaboration likelihood model predicts responses to persuasive messages by distinguishing between ____.

• A)central and peripheral routes to persuasion
• B)left brain and right brain processing
• C)simple and elaborate messages
• D)primary and secondary exposure to information

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Definitions:

Basic Metrics

Metrics that can be collected easily either from the social media channel itself, or by a separate service or program.

Social Media Platform

Online services or sites that facilitate social networking and content sharing among users.

Facebook Data

Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.

Research

The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.