The Objective of the Health Insurance Portability and Accountability Act

question 17

Multiple Choice

The objective of the Health Insurance Portability and Accountability Act of 1998 is to

• A)combat fraud,abuse,and waste in healthcare.
• B)promote medical savings accounts.
• C)simplify the administration of health insurance.
• D)all of the above.

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Definitions:

Integrated Marketing Communications

A strategic approach that combines various forms of communication, advertising, sales promotion, and public relations to provide a consistent message across all marketing channels.

Promotion Mix Elements

The different components used in a promotional strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth, maturity, and decline.

Persuasive

Having the power to convince or influence someone to take a certain action or adopt a particular belief.