A Press Release in Video Format, Designed to Save TV

question 71

Multiple Choice

A press release in video format, designed to save TV broadcast outlets the costs of production, is called a

• A)video news release.
• B)video report.
• C)taped report.
• D)video leak.

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Definitions:

Technological

Pertaining to technology, which involves the application of scientific knowledge for practical purposes, especially in industry.

Imitations

Products or services that closely copy or resemble another's in appearance or function but are not identical.

Misleading Strategies

Marketing or business tactics intended to deceive or lead customers or competitors astray.

Competitive Advantage

Describes a condition or circumstance that puts a company in a favorable or superior business position compared to its competitors, often due to unique resources, capabilities, or strategies.