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The trait that distinguishes auditors from accountants is the
Marketing Strategy
An organization's integrated plan for reaching specific marketing-related objectives within a given timeframe, involving the marketing mix, segmentation, targeting, and positioning.
Controls
Mechanisms or procedures established by an organization to direct, regulate, or manage its activities, operations, or systems to ensure accuracy, efficiency, and compliance.
Shareholders
Individuals or entities that own shares in a company, giving them ownership interests and possibly influencing the company's decisions.
Profit
represents the financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.
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