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The 2012 news of a massive alleged bribery scheme involving Wal-Mart has brought charges against the company under the
Publicity Campaign
A coordinated promotional strategy aimed at attracting public attention and awareness to a product, service, or event.
Employee Volunteers
Workers who offer their services and skills to a cause or for community service without monetary compensation through their employer's volunteer programs.
Public Relations
The professional maintenance of a favorable public image by a company or other organization or a famous person.
Paid Communications
Marketing efforts that involve paying for space or airtime to promote products, services, or ideas.
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