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When assessing risk, it is important to remember that
Brand-Leadership Strategy
Strategic approach focusing on establishing a brand as a leader in its category or market through marketing, innovation, and consumer engagement.
Diversifies
The act of expanding or varying products, investments, or activities to spread or reduce risk, or to increase the range of operations.
Brand Name
The name given to a product or service by its manufacturer or provider, used for identification and marketing purposes.
Knowledge Management
The process of capturing, distributing, and effectively using knowledge within an organization.
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