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An effective code of conduct should contain the company's policies regarding
Profit
The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Competitive Return
The earning or return that an investment generates, over and above the risk-free rate, due to its competitive advantage.
Economic Profit
The difference between total revenue and total cost, including both explicit and implicit costs.
Investment
The allocation of resources, usually financial, into assets with the expectation of generating income or profit in the future.
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