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When identifying audit objectives and existing controls,
PESO Model
A marketing strategy framework that categorizes media into four types: Paid, Earned, Shared, and Owned.
Visual Content
Any content in the form of images, videos, infographics, and other multimedia elements used in digital marketing and communications.
Content Marketing Campaign
A marketing effort focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action.
PESO Model
A media model that categorizes the types of media as Paid, Earned, Shared, and Owned, used in marketing and public relations to maximize reach and engagement.
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