The PCAOB Issued Guidance in May 2017 to Assist Auditors

question 89

True/False

The PCAOB issued guidance in May 2017 to assist auditors of public companies implementing the new revenue recognition standard.

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Definitions:

Situational Influences

External factors that affect consumer behavior and decision-making process, including physical surroundings, social environment, and temporal perspective.

Purchase Decision Process

The steps consumers go through before buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cognitive Dissonance

A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.

Purchase Decision

The stage in the buying process where a consumer decides which product or brand to buy after considering various alternatives.