Examlex
It is common to use a combination of positive and negative confirmations by sending the latter to accounts with large balances and the former to those with small balances.
Self-perception Theory
A concept suggesting people develop attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.
Evolutionary Theory
A scientific theory that explains the diversity of life on Earth by means of natural selection, where organisms better adapted to their environment tend to survive and produce more offspring.
Social Identity Theory
The view that social identity is a crucial part of self-image and a valuable source of positive feelings about oneself.
Cognitive Dissonance Reduction
The process of resolving the discomfort caused by holding two or more conflicting cognitions (beliefs, attitudes) by changing, adding, or minimizing one of the discordant factors.
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