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When reviewing the controls and procedures in the acquisition and payment cycle,
Social Media
Digital platforms that enable users to create content, share experiences, and connect with others, facilitating community and communication.
Product Placement
A marketing strategy where branded products are placed in the context of media content, such as films or television shows, without being explicitly advertised.
Owned Media
Channels of communication that a company controls directly, such as its websites, blogs, and email newsletters.
Social Entertainment
Forms of digital entertainment that involve social interaction or are enhanced by social networking platforms.
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