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When auditors observe the client counting inventory, the auditor should take special care in three areas with regards to selection of inventory items. What action should be taken in these areas?
Attention
The first step in the prospect’s mental steps. From the moment a salesperson begins to talk, he or she should try to quickly capture and maintain the prospect’s attention.
Conviction
A strong belief or opinion that is held with confidence and determination.
Desire
The third step in the prospect’s mental buying process. It is created when prospects express a wish or wanting for a product.
Opinion
A personal view, attitude, or appraisal formed in the mind about a particular matter.
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