Basic Ethics Are the Rather Broad Moral Principles That Govern

question 20

True/False

Basic ethics are the rather broad moral principles that govern all conduct, whereas applied ethics focuses these broad principles upon specific applications.

---

Definitions:

Market Share

The segment of a market that is under the influence of a specific company or product.

Integrated Communication Program

A strategy that combines all forms of communication, such as advertising, public relations, and social media, to provide a consistent message across all platforms.

Public Relations

involves managing the dissemination of information between an organization and the public to shape perceptions and maintain a positive image.

Publicity

The notice or attention a person, product, or business receives through media coverage, not paid for by the beneficiary.