When Clay, a General Manager of a National Retailer, Moved

question 78

Multiple Choice

When Clay, a general manager of a national retailer, moved to a different store in his company that was having difficulty, he knew that sales were low and after talking to his employees, he found morale was also low. At first Clay thought attitudes were poor due to low sales, but after working closely with employees, he realized that the poor attitudes were actually the cause of poor sales. Clay was able to discover the cause of the problem by utilizing ________ skills.

• A) perceptive
• B) conceptual
• C) people
• D) soft
• E) technical

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Definitions:

Hyundai Motor America

The American subsidiary of Hyundai Motor Company, responsible for the sales, marketing, and service of Hyundai vehicles in the United States.

Customer Data

Information about consumers that businesses collect, analyze, and use to understand their preferences, behaviors, and demographics for improved service and marketing strategies.

Hyundai Owners

Individuals or entities that own vehicles manufactured by Hyundai, a South Korea-based automotive company.

Differentiation Focus Strategy

A business approach aiming to target a particular market segment by offering unique features that stand out from competitors.