Alpha Computing Is a U

question 18

Multiple Choice

Alpha Computing is a U.S. company that specializes in IT research. It has formed a joint venture with Microchips Inc., a Belgium organization that has a reputation for producing quality PCs. The two companies will work together to market laptops in China, sharing the risks and rewards of starting the new enterprise together. Alpha Computing and Microchips Inc. are partners in a(n)

• A) strategic alliance.
• B) global strategy.
• C) export strategy.
• D) import strategy.
• E) franchising strategy.

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Definitions:

Independent Variable

A variable that is manipulated or categorized to observe its effect on a dependent variable in experimental research.

Interaction Effect

In statistics, a circumstance where the effect of one independent variable on a dependent variable is different at different levels of another independent variable.

Main Effect

The immediate effect that an independent variable has on a dependent variable within an experimental framework.

Simple Effect

Analysis within ANOVA that looks at the effect of one factor at a specific level of another factor, useful in interactions.