In 2003, Myspace Launched a Social Networking Website Offering an Interactive

question 67

Multiple Choice

In 2003, Myspace launched a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. Myspace was the largest social networking site in the world, from 2005 to 2009. Recently, it was purchased by Specific Media, an online platform where music fans can interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Which of the following describes Specific Media's strategy?

• A) stability
• B) diversification
• C) growth
• D) defensive
• E) multiproduct

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Definitions:

Specified Time Period

A distinct duration or length of time that has been determined or requested for a particular purpose or event.

Response Is Reinforced

A process in learning where the likelihood of a behavior's occurrence is increased by following it with a positive outcome or reward.

Monetary Winnings

Funds or gains received as a result of winning a game, competition, bet, or lawsuit.

Variable-Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, often used in behavior modification.