This Question Contains Two Parts; Be Sure to Answer Both

question 70

Essay

This question contains two parts; be sure to answer both.
First, describe the elements of the communication process.
Next, imagine that you are the CEO of a cosmetics company. Your company is headquartered in Dallas, where you have more than 3,000 employees. You are planning to give a talk to all the employees, a "state of the company" address that reviews the company's performance, victories, and challenges over the past 12 months. Because you want every employee to be able to listen to your address, you decide to do it as a webcast that employees can watch on their computers in real time. Explain how your webcast includes each element of the communication process.

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Definitions:

Sense of Self

The perception or consciousness of one's own identity and being.

Personal Relevance

The degree to which information or an event is pertinent to an individual's life and interests.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Confirmation Bias

The tendency to view events and people in ways that fit how we want and expect them to be.