This Question Contains Two Parts; Be Sure to Answer Both

question 20

Essay

This question contains two parts; be sure to answer both.
First, define the concept of media richness, explaining which forms of media are richer, which are less rich, and why.
Next, suppose that you manage a local branch of the U.S. Post Office. You need to communicate three key pieces of information: (a) an annual performance appraisal for each of the employees at the branch, (2) an update regarding the sales of commemorative stamps to a regional manager, and (3) information regarding postage rate increases to the general public. Which type of media would you use for each of these three pieces of information?

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Definitions:

Precipitation

Any kind of water, whether in liquid or solid state, descending from the sky and landing on the surface, encompassing rain, snow, sleet, and hail.

Vector-borne Disease

Illnesses caused by pathogens and parasites in human populations, transmitted by vectors such as mosquitoes, ticks, and fleas.

Pearson Correlation

A measure of the linear correlation between two variables, denoted by the correlation coefficient, ranging from -1 to 1, where 1 indicates a perfect positive linear relationship, -1 a perfect negative linear relationship, and 0 no linear relationship.

P-value

The probability of obtaining test results at least as extreme as the results observed, assuming that the null hypothesis is true.