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You work as an advisor at the Small Business Administration. Sally Sheridan has come to you seeking your advice. She is an aesthetician who is just thinking about starting her own business. She wants to own a beauty-services salon that provides manicures, pedicures, massages, hair styling, make-up, and other services. What is the best piece of advice you can give her?
Surveys
Research methods involving the collection of data from a predefined group of respondents to gain information and insights on various topics.
Interviews
A formal meeting in which one or more persons question, consult, or evaluate another person.
Observation
The act of closely monitoring or noting phenomena or behaviours through systematic scrutiny.
Collection
The act of gathering items or data together from various sources, often for a specific purpose or analysis.
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