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Vincenzo Martin and Sasha Boudrakis have started a new firm, The Fan Base. Vincenzo is a well-known marketing guru who advises major league sports franchises on how to maximize the revenue from their teams' brands and logos. Sasha, meanwhile, is mostly silent in the operation. He has invested $2 million to get The Fan Base off the ground, and in return he receives 25% of the firm's annual profits. The Fan Base is organized as a
Wish Fulfillment
A concept in psychoanalytic theory referring to the satisfaction of a desire through dreaming or fantasizing.
Reinforcement
In behaviorism, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.
Falsifiable
A criterion for a theory or hypothesis that it can be proven wrong by an observation or a physical experiment.
Falsifiable
The possibility that a hypothesis can be disproven by experimental or observational evidence.
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