Examlex
When conducting an experiment to test a hypothesis, only one changeable factor is studied; this is called a variable.
Central Route
A method of persuasion that involves deeply processing the content of a message, thinking critically about its arguments and evidence.
Persuasion
The act or process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and reasoning.
Very Important
A term describing something of great significance, value, or priority in a particular context.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the arguments presented in a message.
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