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Rivalry Among Suppliers
A competitive situation where suppliers in the same market vie for business by offering better terms, prices, or quality.
Multiple Suppliers
A business strategy involving the use of more than one supplier to reduce reliance on any single provider and mitigate risks.
RBV Perspective
The Resource-Based View (RBV) is a model that sees resources as key to superior firm performance. It focuses on the importance of a firm's internal capabilities in achieving competitive advantage.
Firm's Profitability
A measure of how effectively a company generates profit from its revenues or investment.
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