Examlex
SPSS is the only program used to analyze statistical data.
Semantic Differential Scale
A survey or questionnaire tool that measures the meaning or connotations of a concept by using a series of bipolar adjectives.
Likert Scale
A psychometric scale commonly involved in research that employs questionnaires, often used to measure attitudes or opinions with a degree of agreement or disagreement.
Marketing Metric
Quantitative measures used to track performance and effectiveness of marketing strategies and activities.
Facebook Audience
The group of people who engage with or can be reached through Facebook's various advertising and content distribution platforms.
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