Examlex
The authors of your textbook claim that
Presentation Stage
A phase in sales or marketing where a product or service is presented to potential buyers, highlighting its features and benefits.
Negotiation and Close
The process of bargaining that precedes the final agreement in a sale, combining the skills of negotiating terms with the aim of successfully closing a deal.
AIDA Procedure
A marketing model that describes the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, Action.
Formula Sales Presentation
A standardized, methodical approach to a sales presentation that follows a specific formula designed to achieve sales objectives.
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