Describe how information is exchanged between lower operating levels in the functional organization shown below. 
Definitions:
Strategic Market Planning
The process of defining marketing strategies and plans that can contribute to achieving competitive advantage and meeting organizational objectives.
Desired Benefits
The specific advantages or positive outcomes that consumers look for when purchasing a product or service.
Balanced Performance Scorecard
a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
Financial Perspective
An aspect of business strategy focused on financial metrics and outcomes as a measure of success, often used in the Balanced Scorecard framework.
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