The Capability of Viewing Summary Information and Then Being Able

question 2

True/False

The capability of viewing summary information and then being able to look at details behind the summary is known as data mining.

---

Definitions:

Customer Loyalty Program

A rewards program offered by a company to customers who frequently make purchases, designed to encourage ongoing business.

Sustainable Competitive Advantage

Something the firm can persistently do better than its competitors.

Patented Technology

A piece of technology that has been legally protected by a patent, granting its inventor exclusive rights to exploit it for a certain period of time.

Sustainable Competitive Advantage

A long-term advantage that a company possesses, which enables it to outperform its rivals consistently over time.