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What Does the Bubble Concept Allow Companies to Do

question 40

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What does the bubble concept allow companies to do?


Definitions:

Self-Categorise

The process through which individuals identify and classify themselves as members of particular groups or categories, influencing their social identity.

Group Norm

Expected behaviors, attitudes, and beliefs adopted by a group that members are generally expected to follow.

De-Individuate

The psychological state where an individual loses self-awareness and feels less accountable for their actions, often occurring in group contexts.

Normative Influence

The impact of social norms and the desire to conform to the expectations of others on an individual's behavior.

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