The Sophisticated Placing of Ads and Targeting Demographic Groups During

question 29

Multiple Choice

The sophisticated placing of ads and targeting demographic groups during a political campaign is called what?

• A) short length
• B) targeted content
• C) vague content
• D) narrowcasting

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Definitions:

Supply Chain

A network of organizations, people, activities, information, and resources involved in producing and delivering a product or service from suppliers to customers.

Physical Distribution System

The process and logistics involved in moving goods from the point of production to the point of consumption.

Direct Selling

A retail channel for the distribution of goods and services directly to consumers, typically in a non-retail setting.

Direct-Response Retailing

A retail strategy that promotes immediate customer action through direct communication, such as online advertisements or infomercials.