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Which of the following is FALSE?
Authority
The power or right to give orders, make decisions, and enforce obedience, often associated with a position of leadership or governance.
Persuasion Knowledge Model
A framework that explains how and why consumers develop knowledge and attitudes about persuasion, influencing their responses to marketing efforts.
Cognitive Dissonance
A state of mental discomfort arising from holding conflicting beliefs, attitudes, or values or from behaving in ways that are contrary to one's beliefs.
Customer Co-creation
A business strategy that involves bringing customers into the creation process of products or services to better meet their needs and desires.
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