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Translation Is the Process of

question 52

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Translation is the process of

Definitions:

Selective Demand

Selective demand is the demand for a specific brand or product within a category, rather than the category as a whole, often influenced by marketing and brand differentiation.

Multibranding

A strategy involving the marketing of multiple brands by a single company in the same market, enabling the diversification of offerings to appeal to different consumer segments.

Co-Branding

A strategic marketing partnership between two brands where they collaborate on a product or promotion, leveraging each other's brand strength to enhance perception and reach.

Multiproduct

Referring to a strategy or situation involving multiple products, typically by companies aiming to diversify offerings and cater to different consumer needs.