In Stage One of the McMullen-Shepherd Model

question 47

Multiple Choice

In Stage One of the McMullen-Shepherd Model:

• A) the entrepreneur decides whether or not there is an opportunity for someone.
• B) the entrepreneur consults experts in the market area of interest.
• C) the entrepreneur decides whether the opportunity that exists is a match with their own knowledge and motivation.
• D) the entrepreneur engages in bricolage.

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Definitions:

Variable-Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, making the reward random.

Fixed-Ratio

A type of reinforcement schedule in operant conditioning where a response is reinforced only after a specified number of responses have occurred.

Discriminative Stimulus

In behavioral psychology, a stimulus that signals the availability of reinforcement or punishment, guiding the organism's responses.

Reinforcer

Something that increases the likelihood of a behaviour by either presenting a positive stimulus or removing a negative one following the behaviour.