The Assessment of a New Entry Attractiveness Is Less About

question 31

True/False

The assessment of a new entry attractiveness is less about whether this opportunity "really" exists or not and more about whether the entrepreneur believes he or she can make it work. 

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Definitions:

Public Sources

Information or materials that are available to the general public, often free of charge or for a minimal fee.

Marketer-dominated Source

Information or influence that comes from entities involved in promoting or selling products, often biased towards the benefits of the product.

Company's Website

is the online platform owned and managed by a business, providing information about its products, services, and other relevant details to stakeholders.

Consumer Program

A structured plan designed by organizations targeting buyers of goods or services to improve consumer experience and engagement.