When Assessing Whether a New Product And/or New Market Are

question 88

Essay

When assessing whether a new product and/or new market are sufficiently attractive to be worth exploiting and developing,an entrepreneur partly depends on the level of information available on a new entry.Why is prior knowledge important and what are the limits of an information search
Also,briefly define a window of opportunity. 

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Definitions:

Individual Resistance

Opposition or reluctance by a person to accept change, adhere to regulations, or adopt new ideas or methods.

Perceptions

The way individuals interpret and understand their surroundings and experiences.

Personality

The combination of characteristics or qualities that form an individual's distinctive character and behavioral patterns.

Fixed Investments

Long-term expenditures on physical assets like plant, property, and equipment, which are not easily liquidated.