A Broad-Scope Strategy

question 46

Multiple Choice

A broad-scope strategy: 

• A) is vulnerable to the risk that market demand does not materialize as expected and/or changes over time.
• B) opens the firm up to many different "fronts" of competition.
• C) focuses the firm on producing customized products, localized business operations, and high levels of craftsmanship.
• D) offers a way of reducing some competition-related risks.

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