Franchising

question 10

Multiple Choice

Franchising: 

• A) is the only imitation strategy discussed in the text.
• B) reduces risk of downside loss.
• C) is the same as the me-too strategy.
• D) reduces the amount of competition an entrepreneur will face.

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Definitions:

Goodwill

Refers to the intangible asset of favorable regard or positive reputation that an entity acquires beyond its tangible assets.

Immoral

Actions or behavior that violate moral or ethical principles.

Nonprincipled

Lacking a set of fundamental beliefs or moral guidelines.

Leader

A person who guides or directs a group, organization, or country, often possessing qualities such as vision, courage, and integrity.