In the Idea Stage of the Product Planning and Development

question 13

Multiple Choice

In the idea stage of the product planning and development process: 

• A) conversational interviewing is used.
• B) product samples are given out.
• C) systematic market evaluation is used.
• D) multiple brand comparison is used.

---

Definitions:

Adaptive Value

The extent to which a trait or behavior increases the survival and reproductive success of an organism in its environment.

Unfamiliar Animals

Animals that are not commonly known or recognized by individuals, possibly eliciting curiosity or caution.

Stranger Anxiety

A form of distress that young children experience when exposed to people they do not recognize, typically noticeable around 8-9 months of age.

Tears

Liquid produced by the tear glands primarily for lubrication, nourishment, and protection of the eyes.