Licensing Has Significant Value as a Marketing Strategy to Holders

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The Answer is A patent license agreement specifies how the licensee would have access to the patent.For example,the licensor may still manufacture the product but give the licensee the rights to market it under their label in a competitive market.This agreement must be carefully worded and should involve a lawyer,to ensure the protection of all parties.
Licensing a trademark generally involves a franchising agreement.The entrepreneur operates a business using the trademark and agrees to pay a fixed sum for use of the trademark,pay a royalty based on sales volume,buy supplies from the franchisor,or some combination of these.
Copyrights are another popular licensed property.Computer games have been designed using licenses from arcade games,movies and television shows.Celebrities will often license the right to use their name,likeness,image,or name in a product.

Licensing Has Significant Value as a Marketing Strategy to Holders

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